My role on this project was to define and design the user experience of the IA program, from filling out an application to cashing out on the rewards.

Any doula who has completed their profile will have a prompt on the homepage to learn more about the ambassador program. By clicking this prompt, they’ll be able to get a brief description of the program as well as a button to sign up.

As an approved IA, I want to:

• have a specific crown, the Ambassador Crown, displayed on my profile

• track my earning progress

• be able to enter my PayPal details so that I can get access to my money

• see the earning terms attached to my city (the amount I earn per review and threshold for withdrawal)

(among others)

• Volunteer Ambassadors Program: If users are not in a location that supports paid incentives, they can sign up as volunteer ambassadors. That way, their contributions to the Irth community are still tracked.

• Landing page redesign: With the search for reviews being the most popular feature of the app, the team decided to revamp the homepage so that the search was front and center. This work is still being developed.

• Guest view app experience: The Irth app will soon allow for a guest view so that users don’t have to sign up to check out reviews. This will allow users to get a preview of the app experience and offerings before (hopefully) creating an account.