Arby’s

Arby's is a fast-food chain specializing in meat sandwiches, particularly roast beef. It's known for its "Meatcraft" sandwiches, featuring a variety of proteins and flavors. This logo redesign aimed to modernize the brand while still keeping the cowboy whimsy depicted by the cowboy hat. In addition to the new logo, I came up with a new slogan, “Deliciously different”, referencing their focus on roast beef (as opposed to typically hamburgers or chicken).